GNML ONLINE SYLLABUS
Please review the GNML Online syllabus below. Then click 'Next.'
Welcome to Global New Media Lab (GNML). The course is designed to provide students with practical exposure to a variety of social media platforms and tools as well as best practices for platform management. A different social media platform/tool will be introduced each session and you will learn how to harness these powerful tools for social change. Each session builds on the previous one, guiding you to develop a self-designed “social media for social change” campaign to address an issue in your home community.
SESSION 1: INTRODUCTIONS & USING THE GNML ONLINE CLASSROOM
SESSION 2: INTRO TO SOCIAL MEDIA FOR SOCIAL CHANGE & IDENTIFYING YOUR COMMUNITY CAMPAIGN
SESSION 3: BLOGGING – THE POWER OF THE HUB
SESSION 4: GOOGLE ALERTS – THE POWER OF INFO CAPTURE (“TRAINING INFORMATION TO FIND YOU”)
SESSION 5: TWITTER – THE POWER OF RETWEETING AND THE HASH TAG (#)
SESSION 6: YOUTUBE – THE POWER OF “BROADCASTING YOURSELF”
SESSION 7: FACEBOOK – THE POWER OF “LIKES” AND ORGANIZATIONAL EMBEDS
SESSION 8: INSTAGRAM –THE POWER OF IMAGES
SESSION 9: LINKEDIN – THE POWER OF AN ONLINE PROFESSIONAL NETWORK
SESSION 10: WRAP UP & SHARING YOUR FINAL SOCIAL MEDIA FOR SOCIAL CHANGE CAMPAIGNS
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